A few nice free marketing online images I found:
Asian Family Customers Shopping in The Super Market
Image by epSos.de
Free picture of an Asian family shopping in the favorite super market of epSos.de. This grocery store offers a wide range of Sushi and Asian products. It would be easier to buy them online, but the exotic Asian music makes every visit a nice experience. The customers of this supermarket are usually wealthy Chinese families and gourmet women who go regularly for grocery shopping. The face of the mother in this free photo is very representative for this picture. She is overwhelmed by the available choices. The father in this photo has already decided, because he is tired of choosing and the son would possibly buy multiple products to try all of them at once.
Traditional shopping is a very stressful activity for happy women who visit many stores with an intention to purchase a product that is very difficult to choose.
In Spain, the favorite supermarkets of epSos.de started to sell fresh food on the Internet already. Customers create a virtual shopping list and place an order with an online supermarket. The order is processed by an employee inside of the nearest supermarket. The food is delivered in the evening for a small fee.
Freedom of choice seems to be convenient at first, but the number of products in the online hypermarkets and supermarkets is too difficult to comprehend for the tired parents. The choice is good for price comparisons and little experiments that help consumers to spend more. It is a little trick of abundance. This is why regular people stick to products that they buy frequently anyway.
This picture was published in here first:
epsos.de/Online-Shopping-Benefits-and-Super-Markets
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Image by Imooty
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Marketing Diversity illustrated on a whiteboard
Image by Chris Heiler
www.landscapeleadership.com
A simple sketch illustrating the need for a diverse marketing strategy spanning online and offline, including both free and paid marketing channels.
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